Visual concept & prompt development
Developed the visual direction for the brief, wrote prompts, and refined them through iteration to shape the product presentation and shot progression.
The Life of a Cracker
A short AI-generated marketing video created for a recruitment test, from prompt and keyframe development through generative video production and final edit.
[01] Project overview
Taking a short marketing brief through an AI-led video workflow.
The Life of a Cracker is a short video created as the response to a recruitment test brief. The final video is a compact product-focused story shaped from initial visual direction through to final edit.
The project was completed independently over roughly two weeks in March 2026. I used ChatGPT to develop and refine the prompts and generate keyframes, Seedance 2.0 to turn that direction into video, and DaVinci Resolve to shape the final montage.
The work is presented as a personal test-task result.
[02] Technical deep dive
// UNDER THE HOOD
Prompt, keyframe, generation, and edit.
I started by establishing the visual concept, then iterated on prompts to move the framing, product treatment, and shot progression toward a consistent direction. ChatGPT supported both the prompt-development loop and the generation of keyframes used to guide the sequence.
I generated the video material with the Seedance 2.0 model, selecting and combining iterations that best preserved the intended visual language. The final work was assembled and paced in DaVinci Resolve, where I turned the generated clips into a finished short-form edit.
- 01Concept & prompt refinement
- 02AI-generated keyframes
- 03Seedance 2.0 video generation
- 04DaVinci Resolve montage
[03] Tech stack & skills
Tools and disciplines behind the project.
[04] Personal contribution
AI keyframe generation
Generated keyframes with ChatGPT to establish visual references for the video-generation workflow and keep the sequence aligned with the intended direction.
Generative video production
Generated and selected video iterations with Seedance 2.0, using the prompt and keyframe work to direct the final short-form sequence.
Editorial montage & finish
Assembled the generated material into the finished video in DaVinci Resolve, shaping its order, rhythm, and final presentation.